We believe great brands don’t happen by chance
We are Southeast Asia’s leading brand consultancy firm. Based in Jakarta with over 30 years of experience, we are passionate about building great brands that make a lasting, positive impact.
Our unique blend of strategic thinking and creative design empowers us to develop brands that not only resonate with people but also drive business performance.
We understand that every brand is unique, with its own distinct story to tell. Our approach is tailored to each client, ensuring that the brand we create is authentic, relevant, and inspiring. By delving deep into consumer insights, market trends, and business objectives, we develop comprehensive brand strategies that lay the foundation for long-term success.
Turning brands into something people love and connect with
Redefining what it means to build a brand beyond a logo
Guided by the ethos of “people-first”
Our Methodology
To us, a brand is akin to a person, with its own unique mind, behavior, and visual identity. We dig deep to understand each brand and its business goals to develop a holistic brand strategy
Mind Identity
The soul of the brand serves as a platform, providing a strong foundation and clear direction for how it should present and communicate itself.
Behaviour Identity
Integrating the brand’s mind identity into practice by engaging with internal teams, helping them understand how to bring it to life
Visual Identity
The visual language system is the set of design elements that ensures a brand is consistently and distinctly represented across all touchpoints, making it memorable
The People Behind the Vision
Daniel Surya are the visionary forces behind DMID, combining expertise in branding, creative technology, and strategic innovation. Daniel, a trailblazer in Asia’s branding and creative technology industry, co-founded and leads WIR Group, a global tech powerhouse that blends branding with patented interactive technologies, serving over 20 countries with offices in Jakarta, Singapore, Silicon Valley, Barcelona, and Malta.
Our Team
We’re a team of creative thinkers and doers, passionate about bringing ideas to life
Anastasia Grace
Managing Director
Mas Sulistiyo
Creative Director
Putri Neva
Senior Brand Consultant
Firmansyah Usman
Design Director
Syafina Widya
Brand Consultant
Alessandra
Senior Account Executive
Gizka Dira
Senior Account Executive
Sarah Mursjid
Brand Consultant
Stella Angelica
Account Executive
Satria Nugroho
Senior Brand Designer
Adhitya Perdana
Senior Brand Designer
Adi Yulianto
Senior Brand Designer
Uta Verina Maukar
Senior Brand Designer
Andika Hermawan
Senior Graphics Designer
Candra Yogaswara
Brand Designer
Gerardus Majella
Brand Designer
Ronexson Manik
Graphic Designer
Nurul Inayah
Motion Designer
Alfin Fauzian Rasyid
Graphic Designer
Taufik Witjaksono
Graphic Designer
Carissa Casta
Project Manager
Sofiah Nabilah
Admin and Cash Controller